Apr 12, 2022
In General Discussions
Clearly, this social media trend will begin as businesses Latest Mailing Database continue to increase their social media presence and humanize their brands. For companies, it's a clear sign that creating a business website is only half of the way to building a comprehensive online presence. The inevitable next step is to take advantage of social media. Influencer marketing is Latest Mailing Database Influencer marketing has proven to be an effective tool for brands to reach their target audience and increase sales. However, Quick Sprout research shows that Latest Mailing Database marketing strategies are changing significantly. While previous brands used to seek the help of big influencers, now they prefer less popular but influential individuals Latest Mailing Database known as micro-influencers. This shift makes sense, as micro-influencers are said to have higher credibility and engagement rates (60% increase compared to traditional influencers). Although their follower count doesn't appear to be large (varies between 1,000-9,000 subscribers), trust makes up the difference. Ultimately, 82% of consumers tend to follow the advice of micro-influencers. Additionally, their services cost a fraction of what celebrity influencers Latest Mailing Database charge, although this may change for the foreseeable future as micro-influencers gradually achieve their status. At the same time, micro-influencer marketing is not just another social media trend, it is a powerful and cost-effective solution you can leverage to promote your brand.