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shermin sathi
Apr 09, 2022
In General Discussions
into a tool for easily connecting with people, both personally and professionally. The introduction of social media, mobile apps, and other forms of advertising has led some to believe that email isn't as compelling as it was in its heyday. But even with the addition of these new marketing channels, you shouldn't do away with the “old school” approach with email. Instead, it is essential to understand the evolution of email and the new features it has. Read on to discover the power of email and how to do it right to improve your customer experience. Email history Email existed even before the Internet. It all started with the “@” symbol, which Ray Tomlinson used in 1971 to send the first computer-to-computer message. In 1978, the first "explosion" email was sent by Gary Thuerk of Digital Equipment Corp. to 400 recipients as a promotion for the company's products; he made $13 million company mailing list as a result of the explosion ($78.8 million today). The mid-1980s saw an increase in the use of email for government and military employees, students, and academic professionals. With the introduction of the World Wide Web in 1991, the use of the Internet became widespread, and when Hotmail became the first free email service on the Web in 1996, it sparked the use of email marketing. . It's no coincidence that 'spam' was added to the Oxford English Dictionary in the same year. The creation of the Blackberry in 2003 was the catalyst for the use of mobile messaging. While in the beginning marketers could quickly and easily send out mass promotional emails to a large list of customers and prospects and expect results, today's online audiences are getting better. expect more connections from brands, which has sparked the rise of social media networks. , applications, virtual and augmented reality and other digital advances. Email as the basis of your marketing strategy Even with these new marketing trends, email reigns supreme. With 80% of marketers saying email is the number one driver of customer acquisition and retention, it's worthy of your time and resources. However, increased customer expectations and the increased importance of customer engagement means that email requires a data-driven, customer-centric strategy.
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shermin sathi

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