Faced with a global crisis, many businesses are suffering and cell phone number list digital marketing agencies are no exception. But that doesn't mean agencies don't have options. We have already seen incredible creativity, as agencies alter their strategies, product lines, service offerings and overall cell phone number list business operations to weather the COVID-19 pandemic.
Retention Strategies for Digital Marketing Agencies
Times are certainly trying, but rather than looking at undesirable effects and possibilities, focus on the cell phone number list challenges presented with optimism and creativity. As agency owners and client account managers, we're used to being cell phone number list on our toes and we thrive on it because it's a constant in our business. Platforms appear, ad placement appears, strategies evolve, and testing and optimization is ongoing. Add the state cell phone number list of current events to the mix and its impact on consumer needs, and brainstorm with your teams and customers how each can sustain and even progress.
Save and Survive
The cell phone number list biggest part of retaining clients for us and many others we have spoken to in agencies has been effective communication, flexibility, empathy and understanding. We almost lost two of our biggest clients in the past few weeks, but managed cell phone number list to keep them on our list by presenting them with alternative options for campaigns, budgets, tactics, and suggestions on how they can adjust their messaging. We've also collaborated on thinking about ways these customers can change their manufacturing operations to stay in cell phone number list business.
During the cell phone number list discussion and implementation, the two remained customers. Although one of them reduced their advertising spend slightly, the cell phone number list other kept things as before, because they realized that if they pulled out now, it could be a downward spiral for their company and us would lose them anyway. It was about changing messages for cell phone number list marketing during COVID-19 and managing customer expectations. It's not just about surviving as agencies and keeping our jobs, it's also about helping our clients survive this. Think of it as a team sport and although the opponent is the weather and other unknown variables, we are all on the cell phone number list same team.
While we are happy to build customer loyalty now, we understand that may not be the cell phone number list case in the coming weeks as everything is in flux so we are not sitting still. We've heard that other agencies are already losing clients, especially if they're in more impacted industries, like travel and hospitality. If your clients need cell phone number list to reduce their budget or commitments, try one of the following solutions before making drastic changes to the above.