WordPress makes the transition between content and product seamless. How to move your audience from your blog to a purchase Creating a smooth transition between your content and your product or service tackles several relevant metrics for higher rankings and conversions. These metrics include time spent on the site and social sharing. This ability to merge quality content that Google loves with a sales experience that your customers will love is what I think is a winning combination for a small business start-up. Here's what I plan to cover in this article: Advertising Continue reading below How to choose your content channel Go from content to conversion How to Build Content Authority with Your Audience.
Choose your content channel Not only does WordPress provide a smooth path from content to conversion, but it also enables a hair masking service variety of content marketing strategies. Choose the content channel (or any number of channels) that most naturally reflects the product or service you offer. Podcasting might not be the best way to sell shoes, but it can be a great way to sell tickets to a football game. Pinterest might not be the most natural place to pitch your tent as an SEO expert, but it works great for food, clothing, and furniture. I tell anyone who will listen that variety is the spice of life. Not all content channels will work the same, but a smart marketing mix is likely to hold a wider audience. The important point to remember here is that your content strategy should be consistent.
Everything should fit together naturally and make sense to the reader or viewer. Advertising Continue reading below WordPress allows content in a number of formats, including: The written word Video Infographics Surveys and polls Comments and discussion Social media integration Podcasting and audio All of these content channels are a way to engage site visitors and increase conversions. That doesn't mean you have to create a dozen independent pieces of content. I'm a big fan of reusing what I have. In my opinion, the best way to get your content to generate traffic, hands down, is to reorganize and vary the content you create. Or change the channels in which you promote it. In other words, if you want to say something on YouTube, why not write it on your blog as well, adding the video to the same post?