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What is a customer persona?
A customer persona is a fictitious representation of a buyer based on current consumer research and real-world data. Traditional Cork Ladies Bicycles Zone customer personas include fictitious names, demographics (age, gender, location), customer frustration, goals, and more.
Customer persona example
Creating a customer persona is important for understanding who is the target of your marketing efforts. However, in today's market, user intent changes the way buyers see, interact, and motivate. You can't just talk to a large number of personas, but what you can do is group them according to their commonalities and user intent.
Customers should always keep their goals in mind and remember that they are central to their intentions. For example, a person who visits a website that wants to read the best place to visit in Europe, regardless of demographics, age, or current location, has a reason to visit the site, so provide information. To do. They need.